There’s a new kid on the Australian radio landscape, but you won’t hear it through your car stereo. It’s called Stripe, and it will broadcast through your 3G mobile phone.
“It is not your traditional radio in how a receiver goes but it is programmed as a commercial radio station would be,” Stripe’s Matt Whittemore explained to Undercover.com.
“The difference being that there are niche stations and genre specific stations, a whole stable of them. Stripe is the brand and underneath that we will launch with 40 stations. It is using the full spectrum that is available to digital radio but instead of having to buy a new receiver, it is available through your 3G mobile phone.”
With so many stations on offer, Stripe looks to play the artists that don’t quite fit the constraints of commercial radio. Matt said he’s particularly interested in exposing new bands that traditionally don’t get the airplay of their more established counterparts.
Stripe will launch next month. I don’t have a 3G phone, but I’m all for more diversity on radio. If anyone gets to tune in, I’d love to hear what you think!
Image source: Lionel Titu @ Stock.xchng