As part of its efforts to support Australian musicians, Tooheys Extra dry has revealed its latest and greatest competition. Called The Lab, the comp will see one up-and-coming Aussie fly to New York to collaborate with Mark Ronson, Santigold, Nick Hodgson of Kaiser Chiefs, Sean Lennon, John Taylor of Duran Duran and members of The Dap-Kings.
“We’re going to get some very talented people,” said Mark Ronson. “Then, add the wealth of experience of the artists we’re collaborating with, plus me producing it, it almost seems like it’s scientifically engineered to create the best song possible.”
That song will become the soundtrack for next year’s Tooheys Extra Dry: The Lab advertising campaign. The winner’s journey will also be filmed for a fly-on-the-wall documentary, which will be released next March. With all that promotion, the winner is bound to become a household name.
If you want that lucky musician to be you, head to the Tooheys Extra Dry: The Lab website for all the details. But don’t delay. Bands and solo artists need to register their interest before November 18.
Image used with permission from Peer Group Media