Adelaide pop trio At Sunset hope to steal a few fans away from One Direction with their debut single “This is Who I Am.”
Even if you find all their positivity and perfect pop chords a bit cloying, it’s hard to be unimpressed by their marketing skills. Brothers Harrison and Andrew and their best mate Jae have amassed an army of fans, known as the Sunsetters, without the backing of a major record label or any television appearances. They’ve got more than 11, 000 subscribers to their YouTube channel and thousands of Facebook and Twitter friends.
“This Is Who I Am” has just hit radio and iTunes in the last week. Expect this one to be big, whether you want it to or not. Resistance is futile!