Warner Music Australia has created a virtual Lego House to celebrate Ed Sheeran’s Australian tour, which kicks off this Saturday.
This is more than a mere marketing stunt though. The Lego House looks to raise funds and awareness of The Big Issue. This independent charity organisation creates job opportunities for homeless, marginalised, and disadvantaged people around the country.
When you “like” The Big Issue on Facebook you can add a virtual brick to the Lego House. Warner Music Australia will donate $1 to The Big Issue for every brick added to the house. Of course contributing will make you feel all warm and fuzzy, but you might also win a big Ed Sheeran prize. Warner will give one lucky virtual builder return flights to Sydney, tickets to Ed’s sold out Sydney show, accommodation, and a meet and greet when Ed performs on Sunrise next Tuesday.
Many of the Ed Sheeran shows around the country are sold out, but there are still limited tickets available for some of the following dates.
23 February 2013 – Challenge Stadium, Perth (SOLD OUT)
26 February 2013 – Adelaide Entertainment Centre, Adelaide
28 February 2013 – WIN Entertainment Centre, Wollongong
1 March 2013 – Sydney Entertainment Centre, Sydney (SOLD OUT)
2 March 2013 – Riverstage, Brisbane (SOLD OUT)
4 March 2013 – Festival Hall, Melbourne
5 March 2013 – Festival Hall, Melbourne (SOLD OUT)
6 March 2013 – Festival Hall, Melbourne (SOLD OUT)
Image source: Atlantic Records UK @ Wikimedia Commons