Well I certainly wasn’t expecting that. I tend to press play on YouTube videos and leave them running while I work in other windows so I can listen to the song without being distracted by the visuals. It means I don’t think a song’s better than it is because the artist has a massive video budget, and also that I don’t overlook something because their clip production is a bit raw. Most times the artist in my mind matches what I’m seeing, but every now and again I have a little Voice moment. That’s exactly what happened with EMRSN.
I expected someone like Usher or Ne-Yo, but instead EMRSN appears like your quintessential Melbourne hipster, complete with geek chic glasses and a bushranger beard. It’s a bit jarring at first, but the electronic place he’s taking soul music on his single “About Love” is very cool. He also gets major props for the video, which takes me back to those old slidy tile games I use to play as a kid.