Melbourne chanteuse Velvet Bloom effortlessly fuses jazz and soul influences in her stunning new single “Run.” It wraps you up like a big sonic hug, making you feel all warm and safe and comfortable. Her tone is just beautiful, effortless, easy. If you don’t have goosebumps after hearing this one, I suggest checking for a pulse.
“I remember writing this track during the second COVID lockdown in 2020,” Velvet Bloom recalls. “Restrictions were harsh and ‘Run’ was one of the first songs that I could fully resonate with after a creative lull. Sometimes, risks can be scary and the fear of sacrificing what you already have for something uncertain can cause inner turmoil. ‘Run’ is about overcoming those fears and leaning into the unknown with excitement.”
Despite this project’s relatively short time on the scene, Velvet Bloom has already supported Kim Churchill, Teenage Dads, The Grogans, The Mamas, and stacks more. She also recently played a sold-out show launching this single. Hopefully as the world gets back to normal we’ll have plenty of chances to see her live really soon.
Image used with permission from This Much Talent; credit: Anthony Rennick