“SEND HELP” – YDE

YDE is one of those people that makes you question what you’ve been doing with your life. She was starring in the Nickelodeon series The Haunted Hathaways at nine and went on to feature in School of Rock, Malibu Rescue, and the live production of WILD: A Musical alongside absolute icon Idina Menzel. She’s currently writing songs with Justin Tranter and Teddy Geiger, she’s received cosigns from Justin Bieber and Drake, and Teen Vogue and Billboard are talking about her. Not bad for a 19-year-old born in Sydney. With the recent release of her debut EP SEND HELP, she’s sure to cement her reputation as a serious talent.

We’ve all seen those young starlets who generate plenty of buzz but seem to lack substance. Rest assured; YDE is the real deal. I flipped over recent singles “Old Her” and “People Can Change,” two tracks that showed her diversity. There are more gems on this EP though. From the clap-along upbeat pop of “Never Too Young” to the introspective ballads “Normal to Feel” and the new single “Uncomfortable,” YDE shows she’s an immense talent with plenty to say.

While it’s called EP, at nine tracks it seems more like a mini album. YDE wrote the songs and served as executive producer, ensuring she retained creative control. The result is a collection of songs that reveal so much about this young talent while leaving us wanting more. Believe the hype. YDE is a bright light on the pop scene.

Images used with permission from Warner Music Australia; main image credit: Jade DeRose

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