Morgan Bain Makes His Mark With “Blood”

Morgan Bain has floored me with his latest single “Blood.” It’s such a powerful, poetic track, a slow-burner with stunning lyrics and complex, powerful instrumentation. Morgan conceived the song when he was making the three-week car trip from his home city of Perth to his new home in Melbourne.

“On that drive I was contemplating a lot of things to do with my childhood, and instead of writing really angry songs, which I’ve done many times, I’m now taking a slightly philosophical approach,” he says.

The clip is a thing of beauty too. Director Annelise Hickey said she worked with Morgan to “create something that contrasted against the heavy lyrics, emotive chords and construct the clip to feel a little unconventional and strange. This video is all about Morgan being used as a lifeless prop to create new shapes and forms by the characters around him (almost like artworks). I wanted to use ordinary locations with interesting color palettes & shapes and try to transform the landscapes into something strange (using camera placement / framing and the movements from the characters).”

With the right sounds and visuals, “Blood” is such an exciting release.

Image used with permission from Sony Music Australia