Children Collide has teamed up with Electronic Arts in a unique partnership. It sees the Aussie group’s new single “Skeleton Dance,” mixed by UK dance wunderkinds Ladytron, launched exclusively via the new FIFA 10 PlayStation game.
You’ll receive a free download of the track when you buy the game for PSP, PlayStation 2, or PlayStation 3. The original mix of “Skeleton Dance” is also featured on FIFA 10’s in-game soundtrack alongside artists like The Enemy, Röyksopp, Major Lazer and Wyclef Jean. Gamers can enjoy the tracks via EA’s Trax in-game music player, which allows fans to customize their playlist and select music to soundtrack their progress through the game.
Children Collide say they’re psyched about their partnership with EA Sports, and the unique marketing opportunity it presents.
“Playing video games was one of the ways that Heath, Ryan and I found out about music growing up, and it’s something we’ve always been interested in getting involved with,” said Johnny Mackay, Children Collide’s vocalist and guitarist.
“My Irish cousins punishing me at FIFA while they called me ‘Skippy’ didn’t deter me from loving this game, and the chance to get remixed by Ladytron – who we’re all fans of – has been the icing on the cake of the whole experience.”
Image source: Children Collide website