Evermore have embraced modern technology with the release of their latest music video for the single “Hey My Love”.
The Kiwi expats have invited fans to submit Instagram photos of the people and places they adore using the #heymylove. The first of these photos have been cut together to create the first “Hey My Love” video. The lads are then planning on releasing a new version every four weeks while fans are keen to send their photos in.
“I think as musicians we need to move with the times and embrace the concept that music is best released and consumed in the medium of its day” said Evermore founding member Peter Hume, who’s also served as the film clip’s director.
“Hey My Love” is the latest single from Evermore’s fourth studio album Follow the Sun, which is in stores now.