Major Label Signs Mildlife

General Pants Co.’s innovative Major Label initiative is celebrating its second birthday with a brand new signing.

Melbourne electro-pop quartet Mildlife are the latest indie act to join the program with their new single “Milk & Wool.” Their sound is an interesting blend of retro influences and contemporary innovation. No wonder it caught the ears of the General Pants Co. crew.

You can head to the General Pants Co. website and click on Major Label to hear “Milk & Wool” for free. If you love it you can also purchase it from iTunes, secure in the knowledge that General Pants Co. returns all royalties to the acts it signs up.

And remember if you’ve got a band you might be Major Label’s next signing. Simple submit your track via General Pants Co.’s website or take your demo into your nearest General Pants Co. store.

Image used with permission from AVM Publicity

Major Label Release Pear Shape Single

“Righteousness” from Sydney based pop act Pear Shape is the first release to come from General Pants Co’s Major Label this year.

Pear Shape have only been playing together for the last year but the outfit is made up of seasoned musicians from local acts Joysticks, Bridezilla & The Death Set, and Indigo Rising. Now with their latest incarnation it seems they’ve got the mix just right.

Lead singer Tom Riordan calls the new song “country-influenced pop, with honest diary style lyrics.” Head to the General Pants Co’s website and click on the Major Label tab to hear “Righteousness” now. If you dig it you can buy it through iTunes.

And remember if you’ve got a band you might be Major Label’s next signing. Simple submit your track via General Pants Co’s website or take your demo into your nearest General Pants Co store.

Image used with permission from AVM Publicity

General Pants’ Major Label Signs Up Three New Bands

General Pants’ Major Label record label has just signed up its latest batch of acts.

New to the Major Label roster are Sydney post punk surf rockers Step Panther, Melbourne garage rock act The Kremlin Succession, and 17-year-old singer songwriter The Harry Heart Chrysalis of Bundaberg.

“The accessibility to new, young unsigned talent online has given new life to the Australian music industry. Major Label capitalizes on online trends and local word of mouth to discover and give a leg up to unsigned Australian bands and these three new young acts are our most diverse signings to date” said Todd Wagstaff, General Manager of Major Label.

Head to the Major Label website to stream tracks from these hot new artists and learn more about them. And remember, if you want to get your band in on the Major Label action drop your demo into any General Pants store around the country.

Image used with permission from Peer Group Media

Major Label Releases More Singles

Major Label, General Pants Co’s “singles only” record label, is going from strength to strength. Following the signing of three acts in March, Major Label has announced it will release three new singles next month.

Again, there’s a lovely eclectic mix of talent. The singles are “Love Me” from Sydney indie folk act Underlights, “Pairs” from Sydney progressive punksters Made in Japan, and “Hot Trash” from Brisbane indie-dance act Tin Can Radio.

These singles will be available to stream on the General Pants Co website and to purchase through selected online retailers, including iTunes, Amazon, Emusic, and Nokia.

Major Label’s first three acts – Guineafowl, Circle Pit, and High Highs – have all achieved significant support from radio and media following their signings. It’s great to see Major Label creating a buzz for these hot up and comers.

Remember, if you want to be considered for a Major Label release contact Henry Roberts of Peer Group Media or take your demo to any General Pants store.

General Pants Champions Singles with Major Label

General Pants has branched out into the world of music with its new singles only record label, Major Label.

The clothing retailer has celebrated the launch with the release of three tracks handpicked by the street-savvy chain’s staff. The singles are a real mixed bag. There’s the sweet folk-pop stylings of “Phone Call” from High Highs, the grittier garage sounds of “Another Trick” from Circle Pit, and the trippy electronic tune “In Our Circles” by Guineafowl.

The songs are available to stream through the General Pants website and to purchase at selected online retailers. But this is just the beginning, with the brand putting out its feelers to release plenty more exciting indie tracks. If you want to become a Major Label artist, contact Henry Roberts of Peer Group Media or take your demo to any General Pants store.

Image used with permission from Peer Group Media