Craig David’s new single “One More Lie (Standing in the Shadows)” has barely made a ripple on its release. But the British soulster is hoping to change all that when he touches down in Australia for a promotional tour next month.
Craig will arrive on May 17 and stay for six days to promote the hell out of his forthcoming album Signed, Sealed, Delivered. The album, his first on the Universal label, is a collection of soul hits from the Motown era.
Australia hasn’t really seemed to care much about Craig David since the early noughties, but we all know soul covers albums sell like hot cakes these days. It worked for Human Nature and Guy Sebastian, but can Craig David get us excited by these classics? Something tells me this release won’t have the same impact our local artists did, but the promo tour should see it sell a few more units.